Our Brand

In 2003 I started East Coast Wear because my wife and I help lead a high school bible study in Raleigh, NC and we listened to the teens. Some of the teens were saying that a certain brand was getting old and they wanted to start a new trend. So we got together and came up with a logo and style that stands for more than just fashion. In each label it says it all: John 8:12 Jesus said "I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life." We are an up and coming company that is exploding in the college market and we are looking forward to expanding the line in 2008

Our shirts and shorts are designed to have fun and look good doing it. Anywhere, anytime!

Our philosophy at East Coast Wear is encouraging our customers to "Be the Light",
to be themselves, and do it with style.